The best hotel marketing involves a wide variety of digital strategies that engage your potential guests wherever they are, while providing exactly what they’re looking for—before they know they need it.
Competition is steep among hotels in today’s digital landscape, especially with disruptive outliers like Airbnb gobbling up travelers and their patronage. These digital marketing ideas will help you better understand the strategies and tools commonly used in hotel digital marketing. Learn how to build a better hotel marketing strategy that not only promotes your hotel online but will attract more guests and keep your vacancies down.
Common, avoidable mistakes sink even the best intentions, but being aware of them can help you take them head-on.
There are a lot of good reasons for starting a restaurant. You have a deep passion for food, you’re in love with a clever and unique restaurant concept, or maybe you have a family recipe that’s sure to reel in customer after customer. Do you want to know how to start a restaurant and avoid the common mistakes often responsible for a venue’s failure?
What’s the best flooring for apartments? It’s time we talk about an apartment flooring alternative that looks great and will save money. What’s not to love?
Landlords often use the time between renters to spruce up the space. Apartment walls get painted, bathrooms get new fixtures and nearly everything else gets cleaned up. Apartment flooring is often overlooked in these refreshes because of the idea that it’s a project that will take far too much time and money. As it turns out, the best flooring for apartments is also one of the least expensive, even though many landlords usually only consider two options when thinking flooring.
At any age, music can evoke powerful reactions in people.
Memory loss due to aging is a normal part of life, but for seniors in nursing homes, music can play an altogether different but very important role, especially for those suffering from dementia. Even if we don’t realize it, we’re often surrounded by some form of music. There are many reasons why music is used in advertisements, grocery stores, and elevators, but simply stated, it’s because music impacts mood. For seniors living with dementia and other memory-related challenges, research has shown that the impact of music upon memory can be incredibly significant.
So, you want to get more people into your taproom, drinking your beer. But how?
Hosting a brewery trivia night (or nights) is an easy and fun way to get your patrons involved and spending more time at your brewery. From date night to game night, people enjoy getting out and socializing. Playing games is a popular social activity, and casual semi-competitive events always draw a crowd. Ultimately, people want to socialize with both old and new friends alike in a fun environment, and ideally, drink good beer!
Want to make sure your hotel stands out to guests? Keep your guests happy by focusing on these four vital hotel housekeeping duties.
Keeping track of hotel housekeeping duties may seem like an afterthought to busy hotel owners, but offering subpar housekeeping is terrible for the hospitality business. Guests notice cleanliness above fancy amenities and luxuries. A clean, well run hotel is the key to keeping guests satisfied. In the long run, making hotel housekeeping duties a top priority saves you time, stress, and bad reviews.
In the restaurant industry, trendy food fads constantly emerge. It’s important for business owners to educate themselves on what works and, most importantly, what doesn’t.
As a restaurant owner, you already know the competition is fierce in the food and beverage industry. Implementing trendy food choices for your establishment might seem like the perfect way to leverage your business. But before giving the green light, educate yourself on the risks and rewards of jumping on the bandwagon. The reality is, many trendy food fads end up doing more harm than good for your business and reputation. Here are the three biggest reasons trendy food fails and why it’s crucial to stay true to your style.
As an apartment owner, it’s likely you often wonder if you should hire professional property management.
The role of a landlord comes with a lot of responsibility. The pressure to keep up with tenant demands, care for your building, and resolve unexpected conflicts piles up. Working with a professional property management company is an effective way to offset extra stress for building owners. From maintaining your grounds to handling contracts, managing on-time tenant rent payments, and keeping the peace between residents, hiring a professional property management company is a great way to manage your hectic workload and reduce daily stress.
Helping residents make the transition to assisted living can be a big challenge because there are many misconceptions about the process.
As every nursing care and assisted living facility owner knows, there are a lot of misconceptions about assisted living and senior care. Unfortunately, these myths can often be challenging for new residents and their families to overcome when they make the transition to assisted living. Fear of the unknown has the power to cause a lot of extra stress and anxiety, especially for those who are elderly or experiencing health challenges. Debunking some of the myths can help families feel more at ease when they help a loved one move into your facility.
High gravity beers are the one-of-a-kind brew you’ve been searching for.
High gravity beer provides a playground of elements for craft brewers. Some brewers enjoy the challenge of balancing ingredients to break into new beer categories, while others revel in experimenting with add-ins to create unique tastes. The latest trend that’s catching the fancy of mad brewing scientists is “big beers,” a.k.a. high gravity beers. These high-alcohol beers feature distinct flavors establishing the style as a leader amongst craft ale. This complex beer is a fun challenge to brew and an impressive addition to your unique brew offerings.