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Breweries & Craft Brewing

Craft Beer Branding: 7 Ways to Share Your Story and Connect Customers to Your Brewery

The story of your brewery is a critical component of your identity. It’s the way you connect with your customers and explain what sets you apart.

One of the great aspects of craft beer branding is that you get to have fun with your narrative. After all, what’s the purpose of beer but to bring people together in celebration and enjoyment—quench thirst and foster a social, festive atmosphere. For marketers, craft beer branding is often an enjoyable, fun departure from the norm.

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Apartments & Property Management

8 Ways to Be a Good Landlord (and Still Earn Money)

Like good fences make good neighbors, good landlords make good tenants.

Now, of course, every building owner and property manager knows that it’s nearly impossible to weed out all “bad tenants,” and some good tenants may struggle as well. When a renter can’t pay or runs into a rough patch, it’s not always their fault (and they could eventually become happy, satisfied tenants again). So how can you be a good landlord and still earn money?

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Restaurants

Creative Restaurants During Coronavirus: 8 Tips for the New Normal of the Restaurant Business

Since March, restaurants have had to think outside the box to keep their businesses afloat.

While it’s been an unprecedented struggle, it’s also been inspiring to see these creative restaurants during Coronavirus. Many restaurant owners have found new and innovative ways to bring in customers and keep their business steady. Here are nine lessons to help you keep your own restaurant going.

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Senior Care Facilities & Senior Living

Happy Holidays for Seniors: 8 Ways to Make this Year Special for Residents

The past year has been fraught with stressful events.

From COVID-19 to political unrest, it’s been a year with many ups and downs. Nowhere has been quite as impacted as the senior living community. Now as we move toward the holidays, senior care braces for another tough moment. But the truth is, even on years that are less dramatic, loneliness and holiday sadness can still be a problem for seniors. How can you help plan happier holidays for seniors this year?

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Restaurants

Outdoor Dining in Cold Weather: 8 Ideas for the Winter

Winter is almost here, and in Wisconsin and Indiana, we all know that means frigid temperatures.

For restaurant owners who are continuing to adjust to COVID-19 restrictions, the weather will present a brand-new challenge: setting up comfortable outdoor dining in cold weather. Restaurants have already been innovative, offering to-go options, and getting creative with food service. Now it’s time to rise to the occasion and find ways of providing outdoor dining to your guests.

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Apartments & Property Management

Landlord Resource Toolkit: A Collection of Best Practice Resources for Landlords and Owners During COVID-19

As a landlord or building owner, you know that happy, reliable tenants pay their rent and keep your properties full.

But over the last six months during COVID-19, the landscape of rentals has changed drastically, and renters’ needs and capacity have changed too. Information and best practices have shifted as government regulations, health information, and the economic picture continue to evolve. Keeping up with this information can be challenging at best, but we’ve assembled a landlord resource toolkit to help you navigate some everyday situations and keep your reliable tenants as happy as possible.

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Food and Beverage & Food Manufacturing, Restaurants

Can Food Trucks Survive the Coronavirus Pandemic?

Food trucks were born from a world of necessity and frugality.

Many restaurant owners realized that food trucks presented a unique opportunity—a less expensive way to expand their offerings without massively increasing their overhead. Other prospective restaurant owners saw the opportunity to use a food truck to get a solid start. From there, they could expand into a brick and mortar operation down the road. Food truck culture was popular, and they were experiencing a boom. Then Coronavirus hit. So how do food trucks survive a global pandemic?

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Restaurants

The Masked Server: Making Hospitality Happen Despite Masks in Restaurants

The last several months have been some of the toughest the restaurant industry has seen.

Staff has worked hard to weather the blows and keep customers coming in the door. Although there have been many positive steps, from focusing on increasing pickup and to-go orders to allowing dining outdoors and proper social distance, restaurant owners are still figuring out the right path in this new territory. So, how can staff create a welcome atmosphere for diners when the situation still feels daunting? How do we convey a sense of joy and hospitality when servers’ smiles are hidden behind masks?

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Apartments & Property Management

Adapting to the New Normal: Is Virtual Leasing the Way of the Future?

This year sure isn’t panning out the way anyone expected. As COVID-19 began shutting down the country and made many things in our everyday life come to a screeching halt, it left us wondering when things might be normal again.

Housing needs don’t halt for a pandemic. As a property owner or manager, you still need to lease your available space. To do so safely, you may need to make some changes to the way you market your residential properties. As more and more states are reemerging from lockdown, what can we expect to see as a “new normal” in the apartments and property management industry?

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Breweries & Craft Brewing

What Does the Future of the Brewing Industry Look Like After the COVID-19 Pandemic?

Coronavirus is still here and very much at the forefront of everyone’s minds (just turn on the news).

Brewery owners continue to grapple with the best steps going forward but have experienced at least some reprieve thanks to summer weather. Patrons have enjoyed their beer to-go, or outside where social distancing is a bit easier. But as the summer winds down and precautions continue, many brewery owners wonder about the future of the brewing industry.

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