Turn a hard-to-market small studio apartment into a high-demand property with simple tips to boost the appeal.
Small studio apartments are often thought of as challenging units for property owners to fill. Striking the right balance between affordability and profitability is the challenge to finding tenants, but if the space is marketed correctly, the pool of potential renters opens up significantly. Proper marketing requires capitalizing on a product’s appeal. Small spaces offer many advantages for smart renters. All it takes is basic marketing prowess and thinking outside the (small) box.
Spring is a time of renewal. As the flowers bloom and the birds return, rental agreements start to reach their conclusion. Whether in a college town where students leave for the summer, or a complex where wedding season means couples move out and into their first home, spring often brings “now renting” signs. Potential renters often decide whether or not to consider a building at first glance. To avoid vacancies, it’s crucial you increase your building’s curb appeal.
The ideal tenant is within your reach. Rental property repair and improvements are a worthwhile investment to increase occupancy in your building.
The rental market is growing, particularly in urban areas. More people are opting for the convenience of renting and living in town—which is great news for property owners, particularly in cities. While you can’t change your building’s location, simple property repair, improvements and upgrades will easily increase your appeal to the ideal tenant. Not only will upgrades boost your occupancy, you’ll retain great tenants who are willing to pay a little more for their ideal property.
Is the extra money and effort it takes to furnish an apartment worth the work?
Property owners often make tough decisions as to what perks they offer their renters. For many years, utilities-included rental options (heat, energy and water) were a competitive advantage. Nowadays, additional specialized markets have arisen to address more specific renter needs (like small-space studios), so property owners must adapt and offer new services to fit these changing market needs. One such marketplace is fully furnished apartments. Some renters don’t want the hassle of moving furniture into an apartment or worrying about choosing décor. Others have temporary situations, like work or school, which makes a fully furnished apartment very appealing. But is the the extra money and time it takes to furnish an apartment worth it for landlords?