Commercial property owners are always trying to hit their target market – in some cases it’s all about the right advertising! Do you have studio apartments to rent, but aren’t sure how to reach those new renters or the right demographic? Smaller spaces can often be successfully marketed towards people who are looking for an urban, downtown lifestyle. Is your building in the heart of the action? Is it close to great bars, restaurants and other nightlife options? Is it a short walk to public transportation or a busy intersection where taxis and ride-sharing options are easy access? Make sure to highlight all of these great features when you advertise.
Speaking of, where should you advertise to get your target market? For small spaces or studios the rental demographic is often young, sometimes college students or those who have just graduated. Keep their habits in mind and use all of the internet options at your fingertips. Many new apps and sites are popping up all the time for looking for rentals online – don’t miss out!