Offering the option for year-round dining in the outdoors or on a patio is a great way to attract people to your establishment. Restaurant owners in colder climates may have to get creative, but that can be part of the fun!
We know people love sitting on the patio because dining al fresco offers the opportunity for a different ambiance. The patio is a great place to try out new specials, offer discounts on drinks, and even offer a whole different menu that could correspond to a theme. Creating an environment with exclusive offerings is a great marketing tactic.
The key is creating a space with climate control. Can you put up semi-permanent walls or a commercial tent? Choose structures that can be easily removed or opened up when the whether turns warm. Space heaters and even fire pits are great ways to add warmth on chilly days. A few added elements in the right climate can mean outdoor dining year round!