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Breweries & Craft Brewing

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Breweries & Craft Brewing

Top 12 Brewery Trends for 2021

Goodbye, 2020! Most of us can agree that we’re ready to put last year behind us and move forward into the new dawn of 2021.

The brewing industry has been one of the hardest-hit areas of the pandemic. We’re certainly still looking at a significant period of recovery before life feels back to normal. But the new year is full of optimism, a renewed interest in social connections, and an appreciation of the little things (like a frosty glass of beer). Here are the top 12 brewery trends to look out for in this new year!

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Breweries & Craft Brewing

Craft Beer Branding: 7 Ways to Share Your Story and Connect Customers to Your Brewery

The story of your brewery is a critical component of your identity. It’s the way you connect with your customers and explain what sets you apart.

One of the great aspects of craft beer branding is that you get to have fun with your narrative. After all, what’s the purpose of beer but to bring people together in celebration and enjoyment—quench thirst and foster a social, festive atmosphere. For marketers, craft beer branding is often an enjoyable, fun departure from the norm.

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Breweries & Craft Brewing

What Does the Future of the Brewing Industry Look Like After the COVID-19 Pandemic?

Coronavirus is still here and very much at the forefront of everyone’s minds (just turn on the news).

Brewery owners continue to grapple with the best steps going forward but have experienced at least some reprieve thanks to summer weather. Patrons have enjoyed their beer to-go, or outside where social distancing is a bit easier. But as the summer winds down and precautions continue, many brewery owners wonder about the future of the brewing industry.

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Breweries & Craft Brewing

Setting Up Beer Gardens and Coronavirus: Moving Your Brewery Experience Outdoors

We’re nearing the end of summer, and the hospitality industry is still on uncertain terms. With openings, closings, reopenings, and ever-changing guidelines, it’s hard for brewery owners to know how to navigate.

One guideline that seems to stick is that outdoor, socially distanced activities are mostly safe. Fortunately, this presents a unique opportunity to move your brewery experience outdoors with a beer garden! Here’s what you need to know about safely setting up beer gardens during Coronavirus.

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Breweries & Craft Brewing

6 Amazing Ways Breweries are Helping During the Coronavirus Outbreak

Breweries are the lifeblood of the Midwest. Brewing beer is tied to our heritage and an integral part of our history.

Because breweries are so near and dear to the heart of Midwestern culture, the Coronavirus impact has been especially painful. Seeing breweries struggle to deal with unprecedented economic challenges hurts us all. But there is some hope in this time of darkness. Here are some amazing ways breweries are rising to the moment to fight the impact of COVID-19.

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Here in the Midwest, we love our breweries. Here’s how cities are supporting Breweries during Coronavirus.
Breweries & Craft Brewing

How Midwest Communities are Supporting Breweries During Coronavirus

There’s no easy way to say it—the Coronavirus outbreak has been a terrible hit for many industries.

Breweries and taprooms are certainly among the hardest hit in the service industry. Here in the Midwest, our love of beer and breweries runs deep. Wisconsin and Indiana have rich histories of beer brewing and an unparalleled spirit to survive and even thrive under the most difficult of circumstances. It’s no wonder that cities around the Midwest are doing as much as they can to support breweries during the Coronavirus outbreak.

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If you haven’t nailed your brewery branding image, here are some tips on how to tell your story (and sell your beer!).
Breweries & Craft Brewing

What’s Your Brewery Branding Image?

You’ve mastered the art of brewing your beer, so what comes next? How do you determine your brewery’s brand?

There are many benefits to establishing a strong brand for your brewery. Creating a label and persona that is easy to recognize encourages customer loyalty and buy-in from the first moment they encounter your beer. The time you take to develop your unique brand often reflects the time and attention that is also put into your final product, which says a lot to your customers about the quality of your beer, in very few words.

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Breweries & Craft Brewing

What Brewers Need To Know About CBD Beer

With legitimate medicinal properties backing it up, CBD beer may be much more than an attention-grabbing trend.

It’s likely you’ve heard that CBD is a chemical extracted from marijuana that doesn’t get you high—unlike its infamous cousin, THC. The medicinal, non-addictive, non-psychoactive properties of CBD is a key factor in its popularity as an alternative medicinal treatment. CBD oil shops are suddenly everywhere because CBD research suggests that it contains many of the benefits of THC minus the mind-altering state. One of the big questions brewers are asking and exploring right now is, is CBD beer a legitimate pursuit or just another outrageous, attention-grabbing-yet-terrible-tasting beer style?

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Breweries & Craft Brewing

The Microbiology Behind Sour Beer

Discover how the microbiology behind sour beer works to create the multi-faceted flavors brewers and beer drinkers love!

Sour beer is all about its complexity. Sour beer drinkers tend to be enamored by the complex intermingling of flavor, aroma, sensation, and even the visual appeal sour beer can offer. This incredible beer style owes its complexity to tiny microorganisms—bacteria and yeast.

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Breweries & Craft Brewing, Food and Beverage & Food Manufacturing

The Science Behind Barrel-Aged Beer is Brewing Magic

Barrel-aged beer. Is there any other combination of words better than this?

For many beer lovers, the answer is a definitive NO! Today, we’re breaking down the science behind beer aged in barrels and how barrel-aged beer is the (near) magical result of a scientific process we still don’t fully understand. From brewers to beer lovers (especially craft), barrel aged beer is something special. It’s become relatively common to see breweries offering limited-release barrel aged editions of their brews, be it flagship, one-off, or collaborative.

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