Furnished apartments are one way landlords can distinguish their apartments from the competition and attract more rental customers. Providing existing furniture has it’s pros and cons – it is additional work however it might be worth it to get more customers in the door. Pros include appealing to short-term renters and travelers or college students, people who will appreciate not having to deal with the hassle of moving furniture. However, cons have to deal with the financial aspects of providing furnished apartments. You can charge higher rent, but you have the added furniture expense. These rental clients may also want shorter leases, which could add up to more work for you.
Some additional marketing tips include offering these apartments near college campuses, airports, or other places where your target demographic lives. One more tip is to buy furniture at resale shops or thrift stores and add a slip cover yourself. This can keep the costs of providing furniture at a minimum for maximum return!