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Is your restaurants to-go ordering system as top-notch as it could be? In today’s on-demand world to-go food offers a great opportunity for more sales – but you have to have the right things in place!
Make sure your online ordering system is smooth, seamless and easy for the customer. Consider an option like GrubHub which reaches a wide audience of computer and smart phone users and can get you some exposure – especially if you are just starting out.
See which menu items can be prepared quickly – those are the best ones to offer on a to-go basis. You don’t need to have your entire menu available if it’s going to hurt your efficiency in the long run!
Lastly, be sure the pick up protocol is clear to everyone – staff and customers alike. If your restaurant is busy, designate staff specifically to the to-go area, and include easy to read and follow signage for your customers. This will help ensure the best overall to-go experience!
