The Boiler Room Blog

Advice on commercial water heater selection, maintenance and safety issues for businesses that rely on a steady supply of hot water.

6 Effective and Creative Marketing Ideas for Restaurants

The competition within the culinary industry is fierce!

It’s not always easy to come up with creative marketing ideas for restaurants. As a restaurant owner, you have a lot on your plate and marketing is just a small slice of your business. But it’s an important one that’s key to getting more customers in the door. If you’re looking for some effective and creative marketing strategies for your restaurant, here are 6 marketing ideas for restaurants that want to stay ahead of the curve.

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Restaurant reviews are critical to the success of your business. Here are the best restaurant review sites, and why a good review matters.

6 Restaurant Review Sites Every Restaurant Owner Should Check

Feedback found on restaurant review sites can greatly hurt or help your business. Here is why a good review matters and which sites you should pay attention to.

Restaurant review sites influence diners and their opinion of you. In fact, 77% of customers care more about online reviews than they do about reviews from professional critics. With the culture of influencers and social media, an endorsement online can make or break your establishment. Word of mouth is no longer enough—you must pay attention to your online reputation. Here are the most popular restaurant review sites you should be checking out and why it’s so important.

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Did you know animals can significantly improve the lives of seniors? Here are 6 things to know about pet friendly assisted living facilities and how they make a difference.

Pet-Friendly Assisted Living Facilities Bring on Positive Benefits

Thinking of becoming a pet-friendly assisted living facility?

Pet-friendly assisted living facilities are among the top options recommended for seniors, thanks to many positive benefits. The positive impact of pet therapy, community pets, and other animal programs in nursing homes includes improved physical, mental, and social health for the seniors. Here are steps your facility can take today to foster a great environment for all your elderly residents.

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Wondering how to help your kitchen staff avoid mental burnout? Here’s how to maintain work life balance in the restaurant industry.

5 Tips for Promoting Work Life Balance in the Restaurant Industry

Running a restaurant is tough and burnout amongst staff is common.

Restaurant jobs aren’t for the faint of heart. Kitchens bring on the heat and pressure and not only for the food. Staff burnout and mental health issues are rampant in the hospitality world. Restaurant owners and managers must form a tight bond with their crew to foster a healthy (and sane) work environment. If you want to protect yourself and your staff, you need to help everyone maintain a work life balance in the restaurant industry.

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Wondering about the benefits of social media for restaurants? Do you need to be on social media to succeed? Here’s how a strong online presence pays off for your restaurant.

The Benefits of Strong Social Media for Restaurants

Social media for restaurants is important. Here’s how to set your establishment apart from others in the food industry!

Social media is vital for a restaurant’s success. 94% of people say a bad review has prevented them from a visit. Social media lets you take control of your online reputation and show customers the delicious meals you’re serving up. Your patrons’ impression begins long before they dine with you. Social media for restaurants drives business and marketing. Create a positive social media presence for your business to connect with customers and bring ‘em in!

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3 Effective Ways to Gain Return Customers at Your Hotel

Running a successful hotel is reliant on building meaningful relationships with satisfied guests, who then become return customers.

Happy guests become return customers at your hotel. Repeat business means guaranteed income and less money spent on attracting new guests. The National Law Review found it costs 5 times more to gain a new customer than it does to keep your current clientele happy and content. Hotel owners know return customers are good for your bank account and for building your establishment’s positive reputation.

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Are you interested in expanding your brewery? This Q&A with Lakefront Brewery president Russ Klisch will show you the pros and cons of owning a brewery restaurant business.

Q&A with Lakefront Brewery: The Pros and Cons of Running a Brewery & Restaurant 

Lakefront Brewery is a thriving and beloved brewery and restaurant at the heart of Milwaukee’s riverfront.

Founded in 1987 by two brothers, Russ and Jim Klisch, this iconic beer establishment has been providing the Milwaukee community with good beer, good food, and even better memories for over 30 years. Interestingly, their ever-popular restaurant, located in the brewery’s beer hall, wasn’t always part of the plan.

We sat down with Russ Klisch, president and co-founder of Lakefront Brewery, and Mike Walker, Lakefront Brewery Front of House Manager to learn more about what it’s like to run a brewery restaurant business, how to create great brews, and the details of Lakefront Brewery’s journey to becoming a treasured Milwaukee staple.

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How to Run a Family-Friendly Hotel (and Why You Should)

Family-friendly hotels are a growing trend in the hospitality industry.

Implementing special activities and perks specifically for kids and families is a great way to attract more people and expand your customer base. Providing kid-friendly travel amenities doesn’t mean completely reinventing your establishment as a daycare center. The most popular family hotels offer benefits for all ages including adults, teenagers, and young children. Incorporating specialized pricing options, discounts and conveniences for a variety of guests are some simple ways to begin transforming your establishment into a family-friendly hotel. Here are 5 of the most suitable ways to increase the child-friendliness of your hotel, that ALL your guests will appreciate.

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cheers toast sharing a beer among friends at brewery event

How to Promote Your Brewery: 6 Fun Brewery Events to Bring People in the Door

Running a brewery is no small job!

Not only do you need to create delicious brews, but you need to attract plenty of customers to keep your business afloat. By hosting brewery events, like beer tastings, special events, and getting involved in your local community, you can promote your business and keep your brewery packed with new and returning customers.

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An older woman and her daughter sitting on a bench, laughing with each other.

Intergenerational Programs: Great for Seniors and Community

Intergenerational programs encourage kids to spend quality time with older generations, with fun, hands-on activities.

These engaging visits with seniors in assisted living are the foundation of a mutually beneficial relationship promoting learning and growth for both parties. There are endless ways to implement effective intergenerational programs and activities to enhance the lives of the residents at your senior care facility.

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